SEADREAM: Continues to provide a superior experience at a good value

It may be true that “everyone” is spending less these days. I believe it’s also true we are also much choosier about how and where we spend. At SEADREAM we continue to offer our guests a superior experience and better value (and that doesn’t mean the lowest price) than other luxury vacation options.

In a soft market, those of us with strong and enduring relationships with our guests will sustain our position. We continue to focus on those things that differentiate SEADREAM from the many “me-too” competitors. Things such as our onboard crew and the remarkable service they provide, award winning cuisine, intimate ports and harbors, overnight stays, a casual dress code, Balinese Dream Beds, crew-led complimentary shoreside experiences and more.

We understand that perhaps now more than ever, consumers have become a bit cynical of big business and are more likely to make vacation decisions based on the recommendations of friends and family along with referrals from fellow travelers or travel professionals. The decision is not made based upon a big name alone or slick ad campaigns. Here is where the word of mouth from our highly satisfied SEADREAM guests and loyal travel professionals along with editorials such as the May 2009 Condé Nast article (see excerpts within this newsletter) are a testament to the quality experience we are consistently delivering.

Our guest feedback remains exceptional. We are finding that the actual experience had onboard continues to exceed guest expectations. Quite frankly, memories are at their most powerful when associated with times, places and people rather than things. So it’s more about the experience than the product. This is why our people are so important; both shoreside and onboard crew. They are SEADREAM and we are blessed with folks that really care.